Supermarket Asda has issued official guidelines to help customers and colleagues enjoy Pokemon Go, while keeping safe in stores.

Since its release earlier this month, the new app has become a global phenomenon.

Asda - which has a number of stores in Bolton, Bury and Trafford - has seen a surge in customers asking customer service colleagues for assistance in finding Pokemon.

An Asda spokesman, said: “We all want our customers to enjoy finding a Pikachu at the pizza counter, or a Jigglypuff at George, but we acknowledge that there have been some concerns about the distractions caused by the game.

"So these guidelines will help everyone catch those highly sought after items safely – not to mention Pokemon too.”

Asda’s official Pokemon Go in-store guidelines:

1) There is enough Pokemon for everyone – no running in stores to be the first to catch one 

2) Celebrate respectfully – shouting ‘YESSS’ at the fish counter may unnerve people 

3) Help is on hand – customer service colleagues will be on hand to offer safe directions around stores if you need assistance in safely locating a Pokemon 

4) Eyes up – please be mindful of fellow shoppers and be aware of your surroundings 

5) All children must be accompanied by a parent or guardian and should not engage strangers (that’s a very serious one please, folks) 

6) Everyone is welcome to use the in-store Wi-Fi – please don’t run up huge bills on our account 

7) Please refrain from abandoning trolleys while catching Pokemon 

8) If any Pikachu are found in our stores then please let customer services know and we’ll congratulate you over the tannoy 

9) Gym etiquette – when training in our stores which are Pokegyms, feel free to use our store cafes to train in comfort 

10) Please keep your Pikachu on a lead at all times