Supermarket staff tickled pink at charity relay walk

Colleagues from Asda Radcliffe dressed from head to toe in pink as part of the Tickled Pink baton relay walk last week, in aid of Breast Cancer Care and Breast Cancer Now.

Each Asda store across Manchester completed one walk before passing the baton to the next, covering more than 100 miles over four days.

The Radcliffe team, made up about 15 people, walked to Asda Pilsworth in a couple of hours on Tuesday, October 18, before the relay finished at Rivington Pike on Wednesday.

Andy Rae, Asda general store manager, wanted to do something special to mark the breast cancer charity campaign’s 20th anniversary and was inspired by watching the Olympics.

He said: “We wanted to do something a bit different alongside all the fantastic activities taking place in each store and something that brought us together as a region.

“We came up with the idea during the Olympics and initially thought it would be something you could do in a day, but when we planned out the route it turned out to be more than 100 miles, so we split the relay over four days.

“It’s been an amazing experience, with lots of people beeping their horns, waving at us and asking how they could make a donation. The most enjoyable thing is seeing everyone come together and the excitement on the faces of everyone taking part.”

Launched in 1996, Asda’s Tickled Pink campaign has raised over £48 million to support the two breast cancer charities.

In its 20th anniversary year, the initiative aims to surpass the £50 million mark, with funds helping the to achieve improved care, support and information for anyone affected by the disease as well as progress towards earlier diagnosis, improved treatments and a greater chance of survival for those diagnosed with breast cancer.

Donations can either be made online or in-store and Asda customers can also purchase limited edition Tickled Pink products, which will be available throughout October.