BURY-based Silver Street Brewing Co. has again been announced as the official supplier of the festival beer for this year’s Head For The Hills.

Now in its eighth year, Head For The Hills will take place at Ramsbottom Cricket Ground on 14, 15 and 16 September.

Since last year’s event, Silver Street’s head brewer, Craig Adams, has been experimenting with different ingredients and recipes in an attempt to find the perfect festival brew.

And to mark the first brew of the ale, the brewery invited Bury North MP James Frith along, and he even rolled up his sleeves to do his bit.

Mr Adams said: “So many festivals seem to think it’s OK to sell disappointing, expensive beer to music fans, and that’s something we wanted to change when we first got invited to work with the festival in 2014.

“The beer we’re making for Head For The Hills this year will be incredibly light and refreshing, with a blend of English and Pacific hops to give it a citrusy flavour. At 3.8 per cent you should still be awake by the time the headliners come on stage, too.

“Music is an important part of what we do and we always put a lot of thought into what we listen to when brewing.

“The beer ferments and matures right here in the brewery, so it has to listen to the same playlists as us; we’re going to put together a festival playlist to make sure this brew puts everyone in the festival mood.”

For information on tickets to the festival, visit: http://headforthehills.org.uk.