BURY business owners could be putting their livelihood at risk if they do not comply with new consumer protection laws, a leading lawyer has warned.

The new Consumer Rights Act 2015, which came into force last week, has been described as the biggest reform to shoppers’ rights in a generation, clarifying refund and replacement of goods and services, as well as highlighting when conditions of consumer contracts can be considered unfair.

Gary Jones, commercial partner at Woodcocks Haworth and Nuttall, of Manchester Road, Bury, has warned that firms which fail to adhere to the new rules could fined thousands of pounds.

He said: "While the new act is a step forward for consumers who have long felt trapped by unfair terms and conditions, it could have a potentially detrimental impact on our county’s small businesses.

"The new rules mean that if unsatisfied, customers can reject products or demand a refund - even if used. Once opened, most products simply can’t be sold on again so this could really impact on the bottom line for retail businesses, something many small firms just can’t afford to swallow the cost of."

For the first time, digital downloads, such as games and films, will be covered by the act, which also gives customers a 14-day period to return items bought over the web.

As well as retail firms, the act also has provisions to ensure tradesmen fitting kitchens, bathrooms or carrying out other work around the home delivery service and quality that was promised.

Mr Jones added: "In essence, the act is a costly trap for businesses as it gives consumers a shortcut to compensation. If firms don’t comply, they could face coughing up thousands of pounds in potential damages to cover any losses caused by the breach.

"It is vital that business owners educate staff and put sufficient training plans in place to ensure they aren’t breaking the law when dealing with customers. If they don’t, it could have a devastating effect, leaving smaller businesses financially crippled."