By Stefan Jajecznyk-Kelman

SUPERMARKET giant Tesco has been blasted for an “ignorant” Easter Advert.

The criticism came from Richard Coles, famous Reverend and former singer with the Communards. 

Describing the gaffe as an “RE fail”, Rev. Coles went on to say, in further tweets, that the ad was “extraordinarily and unnecessarily ignorant” because it caused offence to so many people.

Twitter users were divided on the issue, with just as many questioning the Reverend’s sensitivity as were agreeing with him.

Ben Mather said: “Personally I think this weekend should be renamed Early Spring Bank Holiday or somesuch - time we stopped privileging any religion.”

Colette Ramuz said: “Most Brits aren't practising Christians - agreed but, for those who are, the phrase 'Good Friday just got better' is offensive.”

In response, a Tesco spokesperson said: “We know that Easter is an important time of the year for our customers.

“It is never our intention to offend and we are sorry if any has been caused by this advert. We will not publish it again.”