BUSINESS guru Diane Elebert-Morgan is aiming to help Bolton firms tap into the pool of knowledge and help available from well established support organisation Greater Manchester Chamber of Commerce (GMCC).

The 43-year-old mother of one has been a senior business development manager for the Chamber for the last 11 months.

Her talents were spotted by a business contact after she rose to prominence with Winning Pitch, a marketing company which liaised closely with Growth Accelerator and funded by the European Regional Development Fund (ERDF).

But it was while working for another business support organisation in Knutsford, Cheshire that she was eventually recruited by GMCC.

“My role is to bring new members into GMCC and to be an advisor for them as well as existing clients,” said Mrs Elebert-Morgan, who lives in Great Lever.

“I am aiming to add value with a focus on retaining members and building relationship across the Greater Manchester area.”

Mrs Elebert-Morgan is home based but commutes regularly to the Chamber’s new office in Deansgate, Manchester, for meetings.

“I am loving what I do,” she said. “I really enjoy helping people and businesses flourish.

If I can be part of their success story, it gives me a lot of satisfaction.”

Among Mrs Elebert-Morgan portfolio of clients are Bolton organisations Gresham Office Furniture Ltd, the University of Bolton, and Cowgill Holloway LLP, a firm of chartered accountants which has offices in Bolton, Manchester and Liverpool.

GMCC runs networking events which attract more than 10,000 business delegates every year.

Action for Business Forums, free to Chamber members, take place regularly in Bolton town centre, chaired by Bolton president Lesley Sharrock.

Key issues raised by businesses in Bolton include understanding plans for development and regeneration around the town with a focus on improving the business environment and reducing the impact of business rates.

It also bids to improve opportunities for young people, particularly on exploiting the development of new facilities like the University Technical College and STEM Centre and improving access to skills training to support key sectors, like engineering and manufacturing.