ASDA staff are kickstarting their 18th annual fundraising campaign for BBC Children in Need.

Throughout November, a range of activities will be taking place in-store at the Riverside Retail Park supermarket.

Community champion Stephen Bonsall has planned a range of play-themed fundraisers focused on 'the power of play' to emphasise the importance of play in child development.

An Asda Spokesperson said: "This year, colleagues in Radcliffe will be positively Pudsey with enthusiasm throughout the month of November to raise both funds and awareness of the impact the money has, as well as the fundraising activities taking place in-store and in the wider community.

"From community Pudsey parties to cake sales and fun games, colleagues will be busy raising funds for BBC Children in Need to ensure that as many children as possible will see their lives improved by this money."

Over the past 18 years, Asda has raised £19 million for disadvantaged children and young people across the UK.