AD HOC-PR, a pay-by-results public relations company based in Ramsbottom, is celebrating winning a contract to provide PR services to Cologne-based firm,

Business Development Germany helps foreign companies break into the German market and has supported over 100 launches by international brands since it was founded in 2008. Specialising in developing systematic sales strategies, the 27-strong team manage all necessary activities for partners, from representation and marketing through to incorporation with native partners.

The German company was attracted by Ad Hoc-PR’s pay-by-results model, which was launched in 2007 by PR consultant, Emma Starrs, and provides a value-driven alternative for clients over traditional, retainer-based PR contracts.

With clients straddling both consumer and trade sectors, current clients include 1838 Wallcoverings, Acuity Coaching, Modes & More and Next Generation Travel.

Ad Hoc-PR’s Emma Starrs said: “This is a fantastic opportunity to work with a leading specialist in the German market. They have an affinity with our values to provide an efficient, comprehensive service and help clients to establish a solid reputation in their field. In addition to securing press coverage for our new client, going forward we are looking to assist them with events in the Manchester area to introduce local businesses to their services.”

Thim Werner, Business Development Germany MD, said: “We are delighted to work with Emma on our various projects and she will be our first point of contact for press enquiries. In these unsettling times of international trade, we want to show potential customers that there is reliable on the ground support that can enable them to successfully launch their products and services in Germany.”