A BUDDING Radcliffe brand is set to participate in a new initiative in partnership with the Great British Exchange and John Lewis.

Harty’s Wooden Things, a small business founded during the pandemic, will take part in the Great British Pop-up, a opportunity for up-and-coming brands to highlight the best of their products to a wider market.

The firm makes promotional materials for these companies, using a sustainable strategy of recycled wood to make things such as signs as well as personalised gifts like ear rings and pin badges.

It was started to help showcase what makes them so special, meet new customers and boost their popularity.

One of the products owner Helena Hart is most keen to show off are Whisky Sticks, made using alcohol stored in a barrel, flavoured by the oak.

Harty’s pop-up will be showcased at John Lewis from Monday for a week at the Trafford Centre

Helena said: “The last 18 months have been a challenging time for small brands, so we grabbed this opportunity with both hands.

“We are greatly looking forward to this experience, meeting new customers, showcasing our work, learning a huge amount and doing it all in such an amazing retail space.

“It is such an amazing opportunity because we want to grow as a business.

“Having the approval of John Lewis is a big step for us, to have the backing of such a big brand like that is huge and it means the world to us.

“We want to take every opportunity with both hands and this is a great chance to really put ourselves out there.”

The outfit is a sustainable and eco-friendly small business, which specialises in merchandise created out of wood, retrieved from landfill sites and recycled from shelves and beds.

The company was started in 2019 by Helena and her husband, joiner Arron Hart, with support from their two sons.

Arron handles the woodcarving side of the business while Helena focuses on social media and promotion.

Their pop-up will be at John Lewis in The Trafford Centre until August 1.