A major retailer has opened a new store in Bury with two celebrities welcoming shoppers in for the first time. 

GO Outdoors' new outlet on Angouleme Way is now open for business after Eastenders star Ross Kemp and TV presenter Helen Skelton cut the ribbon on Saturday.

Bury Times: Helen Skelton and Ross Kemp cutting the ribbon at the shopHelen Skelton and Ross Kemp cutting the ribbon at the shop

The two outdoor enthusiasts welcomed people into the shop just after 9am with goodie bags and vouchers to spend inside the new shop.

They also took part in a Q&A session in which Helen explained why she loves spending time outdoors.

She said: “Nature and adventure are great levellers.

"There’s no denying time spent outside is good for your mental health and that’s why I would encourage anyone to invest in yourself by being outdoors.

"This new store provides the gear for people to do that.”

Ross added: “For me, encouraging the public to get outdoors is really important.

"There is a big world out there with endless adventures to be had - a little encouragement and the right kit is all you need to explore.

"GO Outdoors has equipped me on many of my own adventures.”

Bury Times: Customers queueing to get into the storeCustomers queueing to get into the store

After the session, the celebrities spent time with customers, getting photographs and chatting to them about their next outdoor adventures.

The shop stocks everything with an outdoors interest from the latest tents and camping equipment, to waterproof jackets, walking boots, bikes, rucksacks and more.

With more than 65 stores, GO Outdoors is one of the UK’s biggest and popular outdoors retail chains. 

The shop is offering all customers an extra 15 per cent off everything until Monday, June 20.