The Asda Radcliffe store is inviting customers to donate pre-loved children’s books.
The scheme, as part of the supermarket's partnership with charity, the Children's Book Project, aims to gift the donated books to families who have fewer books of their own.
The country-wide campaign follows successful pilots earlier in the year in Asda stores in Birmingham, Bristol, Leeds and London, which saw more than 6,000 books donated and redistributed.
The Children's Book Project is on a mission to tackle book poverty in childhood, and they take donations of surplus new and pre-loved books and gift them via schools, community groups and food banks to children that have very few books of their own.
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Families can now donate any books they have grown out of and drop them off at a dedicated donation trolley at the front of stores.
It is expected that more than 20,000 children will get the chance to participate in book gifting festivals hosted by their own school or community group, where they will be able to choose and take home, books of their own.
Book poverty has a measurable impact on children's social and emotional development, as well as their educational outcomes, and the charity's core mission chimes with Asda's wider, ongoing initiatives to support low-income families.
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Through this partnership more children will have the chance to choose books they are excited about, to share stories with their wider family and to lose themselves in a story.
Tammie Wakefield, Asda Radcliffe customer and colleague community champion, said: "It’s great to have an accessible book donation point in our store where we can then re-distribute them back into our local community.
“All children should be able to access a book without the cost being a barrier.
“This is also a great opportunity for families to have a bit of a clear out and donate any books that their children may have grown out of which will then go on to benefit many other children in our area."
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Children's Book Project founder and CEO, Liberty Venn, said: "We are incredibly excited about the opportunity that Asda is giving to their customers nationwide to send their children's pre-loved books on new adventures.
“Like us, Asda want to help tackle book poverty in childhood.
“Every book donated will reach a new home and impact another child, raising aspirations and building reading communities."
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