Two leaders in a Bury care company which encourages its staff to treat clients like family are in the running to win awards.

Visiting Angels delivers a dedicated service to people with care needs including disabilities, dementia and terminal illness and allows the person being cared for to interview and vet their carer.

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Managing director Roxie Taj has been shortlisted for The Care Innovator Award in the Great British Care Awards and Kay Radford has been nominated for The Home Care Registered Manager Award.

The ceremony will take place at the Birmingham International Conference Centre on Friday, March 22 in an event presented by TV star Rylan Clark.

Roxie said: “Our ambition for the franchise is to be the care employer of choice by 2030, one which everyone wants to work for.

“These two things go together. It is all about building a relationship with your client and that can only be achieved with time and familiarity.

“Just as Asian people have uncles and aunties in their community who are not blood relatives, we want them to be like another member of the family – as far as professionalism will allow.”

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Fellow founder Badar Usman and Roxie are aiming to use the award to continue with their "carer-centric approach" to make caring and carers count with both seeing them as “the original front-line workers before medical professionals".

Visiting Angels Manchester East was set up in October 2022 and delivers care throughout homes in Prestwich, Whitefield and Bury.

Visiting Angels Manchester East was set up in October 2022 and delivers care throughout homes in Prestwich, Whitefield and Bury.