A RAMSBOTTOM-based advertising technology company, is courting international interest and putting the village on the map for international business.

Dream Agility has taken on a new client, Chemist Warehouse, a discount pharmacy which is one of Australia's top 10 retailers with more than 300 stores.

Dream Agility helps retailers advertise items effectively on Google and according to CEO Elizabeth Clark, who appeared at the Bury Means Business Event, this typifies Australia's attitude to embracing new technology.

The software matches products to Google search terms and can learn when it has done this wrong to improve.

Mrs Clark said: "They are probably the fastest adoptee of machine learning technology in retail, globally."

Mrs Clark added: "We were recently visited by Google, who were shocked at our growth rates compared to their benchmarks. We explained that advertisers are flocking to the better returns available with machine learning.

"Of the major markets we operate in, Australia has easily been our fastest rate of adoption.

"Other countries are more reserved, but the Australian retailers are quite irrepressible in their desire for a competitive edge. In particular, household named Australian brands such as Chemist Warehouse.”

Another Australian retailer, Tentworld, has also signed up for Dream Agility's help.

Jon Burrell, director, said: "Tentworld are very much entering the machine learning age, and what better place to test it than on Google Search.

"What impressed me about the Dream Agility platform is its impressive award-winning track record, and the constant advancements in the tech.

"With 12 stores and further ambitions to grow our real estate, at what has been a tough time for many other retailers. It’s important to be able to accurately demonstrate how spending on Google is influencing our in store sales, so we know the true value of our online advertising.

"We’re looking forward to using all the new developments on the Dream Agility platform to give us a competitive edge and support our ambitious business growth, both online and in store.”

Mrs Clark already has plans to evolve her software further.

She said: "I’ve set our staff the goal of making the current platform and approach obsolete. I ask them, ‘If we were to start the business today rather than two years ago, how would we do it differently?’

“Google and Amazon’s support of start-ups, like us, has enabled the development of a visual artificial intelligence tool, currently being tested, that we believe will revolutionise online merchandising in fast fashion."