CREATIVE students have contributed to Bury’s Town of Culture year – by designing a new visual identity for the programme.

A group of art, design and other students at Holy Cross College & University Centre came up with the distinctive and colourful design after being set the challenge by the town of culture programme’s leaders.

They worked together through their ‘collective’, which acts like a design agency to manage and deliver on a brief for a client, using a wide range of skills including graphic design and art but also textiles, history, English and finance.

The visual identity has six colours incorporated into the letter B and a dot that follows the B – signifying the six different townships that make up the borough of Bury.

The design, already being used by Bury’s culture social media channels, is intended to be flexible so it can be adapted in the future as the programme widens to other townships in the borough.

The students who led the work were Ethan Shore, lead designer, Jacob Dyson, collective studio manager and Amy Matthews, collective magazine editor. They will finish their college studies this summer.

Laura Watt, Holy Cross acting head of art, said: “Our students were invited to the Town of Culture launch event in January and they went away and came up with initial designs, which the council really liked.

“It has been a great opportunity for them and they approached it in a very professional manner, working as a team and drawing on a wide range of skills.”

Cllr Jane Black, cabinet member for the cultural economy, said: “Bury Town of Culture is about the contribution of local people across the borough to our culture, heritage and identity, so we felt it was right for this visual identity to be created in Bury.

“The students at Holy Cross really took on board the challenge and have done a fantastic job. It’s proving that our town of culture status is already nurturing the creativity of local people.”

All the details of online culture in Bury are online at