An online business platform is launching its new loyalty app, in a grand opening ceremony at Chocstop in Bury.

Oiyaa is a company that aims to partner with small businesses and consumers to increase footfall through loyalty services and apps.

The new Oiyaa app can be used in any retail establishment that signs up to become an Oiyaa retailer through the company's website and involves the matching of a QR code at the tills.

Consumers who download the app automatically have a £20 token to start and every time they use it to reduce the price of items, in a system called '"Self-circulating Loyalty.'

Neeta Dhorajiwala, CEO of Oiyaa, said: "We are a true community programme, and want to help the businesses that have been hit hardest by the pandemic.

"We are all about working with consumers and businesses to open the doors for smaller players and put them on more equal footing.

"My passion has always been to work with independent businesses who have been totally left behind and help them because they have been charged extortionate prices by some service providers, loyalty schemes and delivery services.

"We want to become part of the DNA of the high street and I am really excited about the launch because we're going to give small businesses the tools they need to bounce back stronger from the pandemic.

"I've always been passionate about working with small retailers and the pandemic has really hit them hard so we're very keen to help rectify that, by coming out with a rewards programme that is like Nector on steroids."

Retailers who use the scheme must agree to give the customer a five pc discount.

In return they can have a free marketing tool via the app allowing them to make special offers not just to their existing customers but to all Oiyaa users, giving them a potentially bigger audience.

Several businesses in the Bury and Bolton area have already signed up for the app.

To find out more about Oiyaa, visit!.