A LEADING hygiene solutions company has announced its new food and beverage sales director.

Richard Fine will lead Kersia UK’s F&B team as they expand across the UK and Ireland, calling upon his 25 years of experience in the industry.

Kersia UK’s managing director, Stuart Middleton, said: “We are lucky to have Richard on board as he brings with him an in-depth knowledge of the sector which will be invaluable as we look to reinforce and grow our customer base in the industry.

“His experience of managing teams, as well as understanding the needs of a customer’s business, are both fundamental to help us deliver on our promises and ensure each one has the most effective bespoke hygiene plans, products and training programmes in place.

"The industry has been through an interesting two years and Richard is well placed to manage our customers and teams to ensure they have everything need from us and more.

Mr Fine added: “I’ve been working in the sector for most of my career and understand the intricacies of working within the F&B industry.

“It’s been a tricky two years for everyone involved in it and I’m looking forward to working with the Kersia UK team to give our customers the best experiences and deliver exceptional results.”

Mr Fine is based at Holchem’s Bury head office and will be working with the F&B team to deliver Kersia UK’s cost-effective hygiene products across the country.