Excitement for the UEFA Women's Euro 2022 tournament is building ahead of the big kick-off next week.

And to celebrate more than 400 artistic billlboards have been put up across the country in the hometowns of the 23 players including in Bury, where Manchester City's 25-year-old midfielder Keira Walsh hails from.

The billboards in Bury have been placed in Kay Gardens and Mill Gate Shopping Centre.

Created by England Football, the billboards aim to further galvanise support for the Lionesses.

Each billboard displays an artistic image of the Lioness hailing from the area, inscribed with inspirational messages of support from young grassroots players.

The billboards showcase the players as role models and the impact they are already having when it comes to inspiring girls to get involved with football, with lines including: 

  • “She makes me want to be like her every time I’m on the pitch”

•   “Watching her helps me focus and believe I can do it too”

•   “She’s made me believe anything is possible”

England head coach, Sarina Wiegman, said: “We are so excited to compete in the UEFA Women’s EURO 2022 and look forward to seeing the whole country get behind the team.

"This campaign highlights the immense support we feel from fans in each of these locations and beyond and is a celebration of the impact that the players are having on girls around the country.

"This tournament presents a real opportunity to get even more girls involved in playing, coaching, refereeing and watching football.”

In total, 440 billboards are being displayed across the country during the first week of UEFA Women’s EURO 2022 at various shopping centres, train stations and high streets in the hometowns of the 23 players.