Ramsbottom is set to benefit from quick and effective broadband internet use, one of the UK's newest internet service providers has pledged.

With access to £100m of private funding to support its national rollout, BeFibre has moved a team of broadband engineers into the areas, as the firm prepares to deliver full-fibre connectivity for around 19,000 homes.

The provider says it will offer download and upload speeds up to 13 times faster than the fibre-to-the-cabinet (FTTC) coverage that currently spans most of the UK.

These speeds would allow a one-hour TV programme to be downloaded in only seven seconds or 500 Spotify songs to be downloaded in 25 seconds for example.

The company aims to reach 80 locations and 1m premises by 2027 and Ramsbottom is one of the first places set to benefit from the change.

The full-fibre network will be planned, built and operated by BeFibre’s sister company, Digital Infrastructure.

The firm will be utilising existing ducts without having to dig up the town’s roads, adopting a quicker and less disruptive build method, lower roll out costs, increased efficiency and the environmental impact to be as minimal as possible.

The connectivity will be rolled out in a phased programme, with building works having already started and the first homes due to be connected in September.

The BeFibre team has pledged to have a very visible presence in Ramsbottom, as part of a commitment to becoming part of the community.

BeFibre’s sales director, Tim Dagnell-Scott, said: “The market is full of jargon such as superfast, ultrafast, and lightning-fast, but what does it all really mean?

“Think of the ability to upload 100 Instagram photos in five seconds or an entire new-release PS5 game in only 14 minutes – all without any connectivity worries when you’re trying to work efficiently from home on a video call.

“These are the connectivity demands that increasingly busy homes and businesses are rightfully placing on their broadband providers – only to usually be met by the buffering ‘wheel of doom’.

“We’re here to deliver the performance improvements customers are looking for.

“So many consumers think they have full fibre, for example, but they actually don’t. We’re here to change that.

“We’ll therefore hold community events to cut through the jargon, answer questions about our service, and speak to people about what broadband really should be like.

“For instance, because our connectivity is full-fibre down the ‘last mile’ – right up to your door – customers enjoy the connectivity they pay for, not merely a proportion of it, as is often the case.

“You wouldn’t ever accept paying for a full sandwich but only getting to eat half! So why is the internet any different?

“This is a fiercely competitive market, but we’re here to challenge the perception that all ISPs are full of broken promises when it comes to speed, reliability and customer service.”

BeFibre’s CEO Charlie Ruddy, who has 30 years’ experience in the telecommunications industry, added: “We first embarked on our journey to future-proof the UK’s connectivity back in January 2021, and things are really gathering momentum now.

“We’re providing local communities with a fit-for-the-future infrastructure that delivers the guaranteed speeds people need now and for years to come.

“This is a brand-new network that will leave a positive legacy in society.”