Some of the biggest UK retailers will offer new deals to help families that are struggling with soaring prices over the summer holidays.

With businesses agreeing to slash some costs as part of the Government’s Help for Households campaign.

The news comes as the rising cost of living pushes more and more families towards breaking point due to the rising food and fuel prices that sent inflation to a new 40-year high. 

The deals include the extension of supermarket giant Asda’s scheme allowing children to buy a meal for £1.

Bury Times: New discounts announced to help families at the checkout (PA)New discounts announced to help families at the checkout (PA)

As well as the introduction of a “feed your family for a fiver” campaign by Sainsbury’s.

Elsewhere, London theatres will let children see a West End show for free in August with a fee-paying adult. 

READ MORE: Kids go free at West End shows this summer-How to get tickets

Whilst telecoms firm Vodafone is promoting a mobile social tariff of £10 a month.

Amazon has a page linking to free music and TV, learning resources and value groceries, while children can get a free meal at Morrisons cafes.

Prime Minister Boris Johnson said the campaign will help families across the country who are “feeling the pinch”.

The Prime Minister said: “That’s why this Government is providing an unprecedent £37 billion worth of support to help households through the storm.

“Both the public and private sector have a role to play here – and that’s why it’s great to see so many leading UK businesses are now coming forward to offer new deals and discounts that will provide much needed respite at the checkout.

“This won’t solve the issue overnight but it’s yet another weapon in our arsenal as we fight back against scourge of rising prices and inflation.”

People can find all the deals on the Government’s new Help for Households website.

The campaign will also provide fresh discounts during the back-to-school period, in autumn when energy bills are expected to surge to new record highs, and during the Christmas shopping season.

Find the Help for Households website here. 

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