More than 30,000 strawberrries will be handed out at this weekend's Tough Mudder event at Heaton Park.

British Berry Growers, the industry body representing 95 per cent of British berries, has teamed up with organisers of the event to encourage more people to eat fresh berries.

The collaboration promotes healthy eating and active lifestyles as well as focussing on the nutritional benefits of fresh berries.

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The Tough Mudder event will be held in Heaton Park on the 15 and 16 July and attendees will be invited to sample British grown strawberries.

The event is expected to see around 8,000 and the notorious obstacle course is scattered with challenges requiring collaboration and teamwork to succeed.

The partnership aligns with British Berry Growers’ Nature’s Vitamin campaign, which highlights the nutritional value and health benefits of fresh berries.

The inclusion of strawberries at the physically demanding Tough Mudder course encourages participants to fuel their bodies with natural, home-grown foods.

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Nick Marston, Chairman of British Berry Growers, said: “This partnership reflects our commitment to encouraging healthy eating habits and promoting the benefits of enjoying fresh berries.

“We are excited to provide Tough Mudder participants with a taste of the delicious berries our growers produce.

“Strawberries are a British favourite—Brits bought more strawberries than ever in the past year, and the berry industry is worth £1.7 billion in year-round retail sales.

“Berries are big business, but supporting local growers is of the utmost importance to us.

“We hope this partnership will encourage the public to enjoy fresh British berries and all their health benefits, supporting our farmers in the process.”

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At the event, a 10-foot inflatable strawberry will be there to greet participants.

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