DYNAMIC double act Richard Basger and Amanda Pollock have launched the latest cutting edge film production house from their Whitefield base.

Bury-born Richard and childhood friend Amanda — both highly experienced filmmakers — will use their expertise to target the entertainment, event and corporate markets through Richer Productions.

Richard, a member of the Institute of Videography, was initially self-taught but has refined his techniques by working with other well-known TV production houses and award-winning videographers.

Amanda, an industry professional with more than 12 years experience in television, has produced and directed top programmes for the BBC, ITV and several independent companies. These include Michael McIntyre’s Comedy Roadshow, Lorraine Kelly’s Big Fat Challenge, Tonight with Trevor McDonald and Most Haunted.

The synergy between Richard’s drive and imagination and Amanda’s experience of prime time shows will significantly benefit the influence of Richer Productions, based in Clive Avenue. The business can offer clients a creative and bespoke service, whether for a special occasion, charity event, corporate advertisement or music video.

Co-owner Richard said: “I have always been passionate about making and watching films and feel like I am fulfilling a childhood dream. I am pleased to have been able, through dedication and hard work, to turn my lifelong hobby into a viable business proposition.”

Amanda said: “It is our approach to editing the final film and our artistic style that sets us apart from other production houses. We aim to deliver a cinematic finish and not just a generic video.”

Richer Productions is already working with record and music production label Shy Guy Entertainment, which has collaborated with artists including Timbaland and George Pajon Jr, whose credits include The Black Eyed Peas, The Rolling Stones and Christina Aguilera.

Richard said: “It’s the right time to be expanding our business as the worst of the recession appears to be over.

“While budgets have still not fully recovered, we will continue to offer top quality productions. We are looking forward to a very busy and successful year and have some diverse and exciting projects in the pipeline.”

For further information, visit richerproductions.