THE boss of a Bury care service had launched a campaign to tackle a shortage in local care workers.

Kevin Winch, who runs the Bury office of at home care provider Home Instead Senior Care, has unveiled You Can Care, which aims to raise awareness, inform people about the rewarding nature of care work, and banish any preconceived ideas about the sector.

As part of the campaign, the company and Mr Winch will be sharing positive stories, as well as offering tips, advice and support for hundreds of carers in the borough.

A hashtag #youcancare has also been created to support the scheme.

Mr Winch said: "We want to show people the human stories, the fantastic relationships and the real side of caring, as it should be.

"Being a caregiver can be a wonderfully rewarding career for compassionate people and the new ‘You Can Care’ campaign will champion all the positive aspects of care."

The campaign launch follows the revelation from Skills for Care, a strategic body for workforce development in adult social care in England, that there are around 90,000 social care job vacancies at any given time.

In order to keep pace with demand created by an ageing population Mr Winch is hoping to fill 40 job positions in 2018 through the scheme.