As the nation gears up for another exciting World Cup tournament starting this week, Morrisons has launched a sweepstake for its More Card customers.
The new app feature is free to use and gives each customer a team to back for the World Cup with prizes up for grabs.
When joining the sweepstake, you’ll receive a free treat to collect in store, and you can look forward to more prizes as the tournament gets underway.
Here’s what we know about the Big Match Sweepstake and how you can join in.
Morrisons launches Big Match Sweepstake for World Cup on More Card app
On Reddit, a Morrisons customer was confused when they saw an England flag next to their name, despite being a customer in Scotland.
Sharing a screenshot of their profile and the England flag icon, they said: “Perhaps I have not noticed this but why do I have a flag next to my name on the Morrisons app?
“I don't recall this before and I didn't see a setting to add it.
“It's also odd to have an England flag when my profile and shopping in Morrisons all take place in Scotland.”
Once you have been given a team on the More Card app, your profile will reflect the team it picked out for you.
Someone commented: “Did you do the reveal your team thing.
“I got Spain so I have 🇪🇸 next to mine and a free bag of bacon crisps 😆”.
Another person said: “I’ve just checked my app, had to ‘click to reveal’ my team, I got France and I now have the French flag next to my name.
“(Also go some free doughnut dots).”
This Morrisons customer said: “I got England and a free box of mint matchsticks.”
Someone joked: “I got Scotland. I’m English ha. Swap?”
How to enter Morrisons Big Match Sweepstake for 2026 World Cup
Morrisons customers who have signed up to its More Card loyalty scheme can take part in the new Big Match Sweepstake by tapping on the feature on the app.
It explains that you must reveal your team (done by clicking the reveal team button) by Wednesday, June 24.
Once you have your team, you can reveal your treat to get your first freebie, which can include things like Morrisons bakery cookies, ice cream and fresh fruit.
To claim this, you’ll need to check that your offer is activated so you can redeem in-store when scanning your More Card – you can do this in the ‘My Offers’ section on the app.
Make sure to claim the free treat before the expiry date, which is also available to check in this section.
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Customers can look forward to rewards at each stage of the World Cup, including More Points, plus freebies and money-off vouchers.
If your team, selected by the app, wins the World Cup, Morrisons says there are 1 million More Points (worth £1,000) up for grabs.
Customers who hold the winning country will be entered into the draw, with 10 lucky winners each walking away with 1 million More Points.
Gareth Lloyd, Head of Loyalty at Morrisons, said: "Nothing says a summer of sport like a football sweepstake.
"This interactive More Card app game allows our customers to enjoy the football with some added rewards, from delicious bakery treats to ice creams and money-off vouchers and millions of More Points.
"We’re encouraging everyone to sign up now and reveal their team ahead of kick-off. Good luck to all who take part!"
When does the World Cup start?
The FIFA World Cup 2026 starts on Thursday, June 11 and will see 48 countries battle it out for the prestigious trophy.
There will be 104 games over the course of six weeks, and both England and Scotland are hoping to impress.
Have you backed a team with Morrisons’ Big Match Sweepstake? Tell us who you’re backing in the comments below.
