Barclays has launched a new current account switching offer with rewards worth up to £600.
The promotion replaces traditional cash incentives with "luxury experiences" and is available exclusively to new customers opening a Barclays Premier Current Account through a full account switch between June 9 and August 27.
Eligible customers can choose from a list of lifestyle rewards, including Michelin-starred dining experiences, hotel stays, premium event tickets, and family attractions.
A Barclays spokesman said: "Premier customers can access weekly Barclays Experiences, including complimentary drinks from GAIL's bakery, Apple Music subscriptions, prize draws for concert tickets and sporting memorabilia, and outdoor cinema experiences."
Dining experiences on offer include meals at top restaurants such as Lucky Cat by Gordon Ramsay, Savoy Grill, Pétrus, and Restaurant 1890.
Packages include curated menus, wine pairings, and a £50 Uber credit.
Hotel options include stays at Dakota Hotels, De Vere, and Harbour Hotels, with extras like champagne on arrival, three-course dinners, spa access, and breakfast.
Other rewards include family days out and annual passes to Merlin Entertainments attractions, cinema memberships, and tickets to live events.
To qualify for Barclays Premier, customers must have an annual income of at least £75,000, or at least £100,000 in savings or investments with the bank, or a combination of the two.
New Premier customers must complete a full switch using the Current Account Switch Service (CASS) via the Barclays app, move at least two active direct debits, and deposit £4,000 within 30 days.
Barclays is also offering a £200 cash switching bonus for standard current account holders who complete a full CASS switch by August 27 with two active direct debits and a deposit of £2,000 within 30 days.
Both switching offers are available until August 27.
All Barclays customers can currently earn 5 per cent cashback on fuel at Tesco petrol stations until July 31, capped at £10 per month.
Barclays is the latest bank to enter the switching war as competition intensifies among high street lenders.
Major banks are offering increasingly generous incentives to attract new customers, with switching bonuses becoming popular for anyone considering moving their current account.
