A Bury digital business cards firm which launched during the first year of the pandemic in 2020 has shared its success.
Zappify, which specialises in paperless business cards, put an emphasis on sustainability and has been a hit with its customers.
It has reported a five-fold increase in subscribers during the past year.
Co-founder Keith Robinson and director Paul Smith, who are both based in Bury, launched the business in 2020 and says the resumption of in-person events and meetings is helping to drive growth.
Keith said: “By replacing traditional printed cards with a phone app, the result is a digital, paperless and contactless solution for businesses of any size.
“As businesses increasingly seek to do the right thing in terms of sustainability, the eco-friendly nature of the card is the primary driver for our continued growth.”
As the company has grown, Manchester Metropolitan University graduate Lauren Grantham has been recruited as a full-time digital marketing specialist.
Keith added: “We are excited to have Lauren on board and look forward to a bright future for the business despite these difficult economic times.
“The exceptional customer feedback has been rewarding, with clients consistently praising the ease of use and support levels.
“This has been invaluable to help us develop additional functionality to the virtual card over the past year, and we will be introducing further significant enhancements to the Zappify platform in 2023 to improve the user experience even more.”
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Users swap their details in person or over video conferencing platforms, email and messaging apps on their smartphones via a unique QR code or personal URL.
New recruit Lauren said her passion for sustainability has made the company and her new role an excellent fit for her.
She said: “I am delighted to be joining such an exciting and developing business in my first professional role.
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"I have a great passion for sustainability and am super-excited to be working with Keith and the Zappify team.”
For "Green January", the company has launched an eco-impact calculator on its website so subscribers can estimate how many trees and litres of water are saved by their virtual card.
Keith said: “The virtual card is adaptable and intensely agile, so it is constantly being updated.
"This year, we are looking at bespoke product developments for each client, with a number of trials underway with global companies to help them get even more out of the product.
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“We continue to innovate and take the product way beyond a business card as it evolves into a great digital marketing tool.”
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