As Greater Manchester is still revelling in the glow of Britpop band Oasis playing five homecoming gigs at Heaton Park, a Prestwich supermarket has today issued an exciting update to mark the occasion.
The Aldi story on Bury New Road had temporarily changed its signage to ‘Aldeh’ last month as a cheeky nod to the Gallagher brothers famous Mancunian accents ahead of the Oasis Live ’25 tour.
Fan Ella Curtis launched a petition last week to make the change permanent, citing it as a “cultural landmark in the making”.
She dubbed the Burnage band as “one of the most iconic bands this city has ever produced”.
The online page accrued more than 1,300 signatures and had backing from Bury South MP Christian Wakeford.
Oasis frontman Liam Gallagher shared a picture of the sign on his social media stories and his 25-year-old niece Anaïs publicly supported the move on TikTok.
Ella says that the ‘Aldeh’ sign reflects the area's music heritage in a way that feels authentic, local and proud”, adding that it has become a “symbol and reminder of how we, as Mancunians all came together to celebrate of the biggest reunion concerts from one of the world’s biggest bands happening right on our doorstep."
The global supermarket brand agreed and has issued an update sharing the name change will now be permanent following the outpouring of public support.
The Prestwich store is a short walk from Heaton Park and the sign is now even listed on Google Maps as a cultural landmark, complete with five star reviews.
Julie Ashfield, chief commercial officer at Aldi UK said: “We’ve been blown away by the public’s reaction to ‘Aldeh’. What started as a fun, temporary tribute to Oasis and the local accent has turned into something far bigger.
“We’ve heard shoppers loud and clear, and we’re absolutely delighted to keep the sign up for the long haul. It’s been brilliant to see the joy it’s brought to fans and the Manchester community.”
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Giles Hurley, chief executive officer at Aldi UK, confirmed the news in a LinkedIn post, saying: “In celebration of the Oasis reunion tour, Aldi UK renamed our store closest to Heaton Park, Manchester ‘Aldeh’.
“The response has been supersonic, with Oasis fans and proud Mancunians visiting the store to see it for themselves.
“Last week, a petition was launched by a local resident calling for us to keep the sign. So naturally, we took to social media to see what our shoppers thought, turns out… people are mad for it and want the sign to stay.
“I’m pleased to announce that we’ll be keeping the Aldeh sign as a tribute to Manchester!
“As you were.”
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